THE JOURNEY OF
SOULFUL
DESIGN THINKING FOR
FOR
CREATIVE INTELLIGENCE
Born from the Energy of Silence
beyond space and time
BLACK89
A Tribute to the Musical Philosophy of
Experience Us
INVOLUTE - Designed in Bangladesh, for the world.
The soul of creativity, rooted in Bengal-
where, soul meets creative intelligence
creative energy takes form of soulful design thinking,
and design breathes like a human -
shaped by empathy, driven by purpose.
IDEAS BEHIND
THE BRAND
- Fibonacci Sequence
- Golden Ratio
- Involute Profile
The golden ratio, also known as the divine proportion ans is approximately equal to 1.618.
The Fibonacci sequence is a series of numbers where each number is the sum of the two precefing numbers,
starting with 0,1,1,2,3,5,8,13,.....
The Fibonacci sequence is closely related to the golden ratio as the ratio of consecutive numbers
in the series approaches the value of the golden ratio as the sequence progress.
The involute profile is a curved shape that results from the unwinding of a straight line from a base
circle.
It is commonly used in mechanical engineering as a profile for gears and other machine components to
ensure
smooth and efficient transmission of power and motion.
THE TRUTH
0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233 . . .
discovered from
mother nature
Inspired by Nature
driven by innovation
THE BRAND JOURNEY
SEVEN LINES
7 philosophy
of human life
The Spiral of Silence
THE CORE
∑ YMCK = 89
design thinking -
for
creative intelligence
7 color shade
∑
YMCK = 89
7 color shade
∑
YMCK = 89
7sub
brands
se7evn
business
for
humane
for
peace
the spiral of
creative harmony
in color dynamics.
7
colors
colors
sub brands
business
philosophies
THE BRAND TREE IN LIVING
